Love Generation Stockholm 2025

25 September 13:00-20:00SPACE, STOCKHOLM

Love Generation 2025
— an event for retail and e-com professionals

Last year’s Love Generation left us with energy, ideas, and a stronger sense of community. We’re bringing it back, this time bigger then ever before—and we’d love for you to be part of it.

Join us in Stockholm on September 25, at SPACE for a day built around what really matters in modern retail—customer experience, loyalty, retail media, and how to grow in an increasingly global market.

Love Generation brings people together who care about creating real value for their customers—and who aren’t afraid to rethink how they do it. You’ll hear from brands and industry voices who are working hands-on with these topics every day, and who’ll share what’s working and what’s next.

After the sessions, we'll wrap up with food, drinks, and a chance to mingle and meet others in the field who face the same challenges and opportunities as you.

Love Generation is for marketers, e-com leads, CRM professionals, and anyone focused on building stronger customer relationships at retail and e-commerce companies.

Reserve your spot and join us for a day of conversations, useful insights, and great company.

We’re looking forward to seeing you in September.

Speakers at Love Generation 2025

Felix Kruth
Chief Product Officer at Voyado

Our vision for the future of Retail
We’re in a transformative era in retail—and Voyado is ready to lead the way. Join Felix Kruth, Chief Product Officer at Voyado, as he shares how emerging trends, innovative technology, and shifting customer expectations are shaping our vision for the future of shopping experiences.

Rebecca Wetterberg
E-com Growth & Development Lead at Weekday

Weekday e-com journey: From replatforming to a multibrand fashion experience

Weekday is a brand known for pushing boundaries—creatively and technically. In this session, Rebecca and Tatiana will walk us through how Weekday replatformed their e-commerce to a headless setup, enabling faster development, global scalability, and greater flexibility across markets.

With a strong technical foundation in place—supported by tools like Voyado Elevate—the team was able to smoothly onboard Monki and Cheap Monday into their multibrand experience. Hear how the tech shift, the right capabilities, and close collaboration are helping Weekday move fast and stay relevant in a rapidly evolving e-com landscape—across global markets.

Tatiana Zubakhina
E-commerce Specialist at Weekday

Weekday e-com journey: From replatforming to a multibrand fashion experience

Nate Travers
Chief Digital Officer at Webhallen

Leading the digital strategy at Webhallen, Nate is driving growth through customer acquisition and marketing automation. He brings experience from previous key leadership roles within e-commerce and digital growth at Babyshop Group, Urbanista, and Happy Socks— some of the most dynamic brands in fashion and consumer electronics.

Michael Ewald Hansen
Chief Digital Officer at LAKRIDS BY BÜLOW

The sweet science of loyalty: How LAKRIDS BY BÜLOW turns data into experience

By combining smart use of data with playful, creative initiatives like the world’s largest liquorice tasting panel, LAKRIDS BY BÜLOW, turns everyday interactions into long-term loyalty.

In this session, Chief Digital Officer Michael Ewald Hansen shares how they use Voyado to connect customer data across channels, personalize communication, and drive real results—like identifying over half of all in-store shoppers and boosting purchase frequency. It’s all about using insight to innovate, and inviting customers to become part of the journey.

Linda Rosendal
Global CRM Manager at Kappahl

From strategy shift to smarter journeys: Kappahl’s CRM story

As key drivers of Kappahl’s CRM transformation, Tobias and Linda have played a central role in aligning data, technology, and customer insight to support the company’s broader shift in strategy and market presence. With Voyado at the core, they’ve built an automated CRM approach that powers both loyalty and personalization.

In this session, they’ll share how Kappahl deliver consistent and meaningful experiences throughout the customer journey—and how data is used not just to measure success, but to shape it.

Tobias Fredriksson
Product Owner CRM at Kappahl

From strategy shift to smarter journeys: Kappahl’s CRM story

In this session, they’ll share how Kappahl deliver consistent and meaningful experiences throughout the customer journey—and how data is used not just to measure success, but to shape it.

Panel discussion
Clicks to bricks: The retail comeback of physical stores

As digital-native brands open popup stores and invest in physical retail, one thing is clear: omnichannel isn’t just a nice-to-have—it’s a strategic move. But what’s really driving the shift?

In this panel, leaders from top Nordic brands unpack what’s driving the shift from URL to IRL—and why physical retail is anything but dead. We’ll dive into what’s working (and what’s not), how physical stores are fueling deeper loyalty, and why the smartest strategies aren’t either/or. Plus, the hard-earned lessons they’ve picked up along the way.

Panelist: Erica Wredberg
Chief Retail Officer at LYKO

Erica Wredberg is Chief Retail Officer at LYKO, where she leads the company’s shift from pure e-com to omnichannel. With a strong background in retail, she’s played a key role in LYKO’s recent retail expansion—most notably the flagship store in Stockholm, which anchors the brand’s evolving strategy across channels.

Panelist: Bank Bergström
CEO at Nordic Nest Group

Bank Bergström is CEO of Nordic Nest Group, a leading online retailer of Scandinavian home design with operations in over 70 countries. With long-standing experience leading several brands within the group, he now oversees its next phase of expansion—including the opening of Nordic Nest’s first physical store in Hamburg this fall.

Panelist: Helena Karlinder-Östlundh
CEO at Nelly Group

Helena Karlinder-Östlundh is CEO of Nelly, the Nordic fashion e-commerce brand known for its strong reach among younger consumers. Since taking on the role in 2022, she has led a major transformation focused on profitability and operational efficiency. In 2023, Nelly opened its first physical store in Stockholm—raising the question of what role physical presence might play in a digitally native brand’s future.

Panelist: Mark Oldham
Head of Operations at Ellis Brigham

Mark Oldham is the Head of Operations at Ellis Brigham Mountain Sports, where he leads retail operations across the business and plays a pivotal role in shaping and implementing processes that drive growth and elevate the customer experience. With more than 25 years at Ellis Brigham, Mark has built his career from Sales Assistant to senior leadership, bringing deep expertise, commitment, and a proven track record of success in the retail sector.

Tove Verngren
Director of Sales Development at Voyado

Moderator

Michael Jerlin
Chief Operating Officer at Voyado

Moderator

SPACE, STOCKHOLM

Sergels Torg 2 111 57 Stockholm Sverige

How to get to SPACE

SPACE is located at Sergels torg 2, right in the heart of central Stockholm—just a short walk from Stockholm Central Station. The closest subway station is T-Centralen, with multiple entrances nearby.

Love Generation is arranged by

About Voyado

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth.

Our AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors' intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world. For more information, visit voyado.com.

Voyado makes brands easy to love.

Love Generation 2023